How to market yourself as a logo designer
Do you have a passion for logo design, and have a large range of projects centred around this field? Are you wondering how you can let others know what you do?
Whether you're entering the industry for the first time, or perhaps you have been creating logo designs for a while but still can’t yet ‘find your feet’ as a logo designer, this blog post is for you.
Discover 5 ways to market yourself as a logo designer in 2021.
If you aim to market yourself as a logo designer, you should consider:
Specialising - Focus on logo design as the subject contains great depth, and requires great skill
Create consistent niche content - Allow people to know what you do by being consistent with your content, and focusing on your specialality.
Learn and Teach - Share to the world what they may not know about logo design. It is your job to be a passionate advocate for what you do, and how you can bring value to others.
Educate your self about the history - Invest in resources such as books and video content. The history of logo design is very useful and can elevate you as a logo designer expert - Best Logo Design Books
Learning Semiotics - Take time to invest in the theory of semiotics. This is used by everyone in the world and strengthen your skills as a logo designer..
Take the leap of faith & Specialise
When marketing your self as any type of designer, you must decide to specialise. you’ve probably heard this over 100 times by now…
Specialising is a vital step to becoming an expert in your field. Focusing on one thing goes a long way, and allows people to find your work a lot easier.
If you are someone who has a passion for logo design, but typically works on a large variety of design projects, this can make it difficult for you to improve your skills and market your self as a logo designer.
Logo design is a very common area in graphic design, which many designers typically tend to believe they are experts in creating logos-this is far from true. Logo design is craft that is to be mastered which requires years of practice. Trying to be an expert in logo design, but at the same time focusing on other areas, makes the process a lot difficult. As designers, focus is a key attribute to our success. Read more about How to focus as a designer
Experts typically tend to focus on one area, which they do so by having a consistent body of work, which mainly revolves around their speciality.
For more information about why you should specialise, have a read through Why should I specialise as a designer?
Create logo designer content
If you wan’t people to know that you are a logo designer, you have to make ‘logo designer’ content.
Creating daily is a fundamental part for any creative trying to market themselves for their specific niche. Platforms like instagram make it easy for people to see your work as well as having a solid consistent body of work. Sticking to a daily schedule builds consistency for your brand which makes it clear as to what your audience and clients will get from following your work.
How many times have you came across creative instagram accounts that tend to have no sense of art direction? Also containing a lack of cohesion and consistency through out their posts? too many times right…
Majority of the time, this is a make or break moment between the designer and potential client/ follower. People want to know what value they are getting in return when they decide to follow your work.
Creating content is a great way to gain exposure as a designer, as you increase your brand awareness through your work. To find out more ways to gain exposure as a logo designer read; Gaining exposure as a designer
Having a consistent body of work within your desired niche, enables you to be a reliable source. People will see your commitment and want to know more about you. This will allow people to listen to your story when you decide to share it with others.
Share the value of your logo design
Logo design typically tends to be very straight forward, but actually, there’s a lot more to it…
As an expert, it is your job to highlight the value of your profession. Educate clients and your audience as to why logo design matters. Share with them how impactful logo design has been in the past, and how it can affect the future.
In fact logo designs can have a huge impact on a businesses sales. Learn more about The impact of logo designs
As mentioned platforms such as instagram are great ways to share your work as a logo designer. Instagram can always be useful when telling a story. Cresols is a great feature that allows you to educate and share more about logo design. There is a lot of things that people assume with logo design a carousel to teach them otherwise.
LinkedIn, twitter and blogging are all other ways to express your self as a logo design. Clients typically have questions about logo design that they may need answers to. You can help out by creating content around this topic which may assist them.
Creating more informative content on logo design will certainly help your audience. However, teaching them accurate and reliable information is crucial. A way to ensure your audience is getting valuable information, is ensure your doing your job and educating your self as much as possibly, through great resources such books and video content.
Understand the history of logo design
The concept of logo design is pretty straight forward, but there is a lot more too if than people may think.
Whether it is people just starting out as logo designers, or it is someone who requires one, they may have many unanswered questions. Logo designs work best when they are simple. A typical mistake for someone knew to the area, is that congested logo designs are ‘cool’ which in fact is the complete opposite.
The biggest businesses in the world in fact have simple and minimal logo designs. Logo design books are great ways of understanding the benchmark to ‘good’ logo design. The best logo design books are very informative, and can catapult you years ahead in knowledge within the field.
You may learn about recent and previous trends, as well as the different methods of solving problems through logo design such as through; letters, shape or representational logo designs.
Dive deeper
Taking the first leap of faith by deciding to specialise as a logo designer is very bold. However, diving deeper into the theoretical side, is courageous.
Logo design plays a greater part in our lives than we actually may be aware of. Have you ever wondered, why does a circle shape seem welcoming? Why are triangular shapes more intimidating than circles?
The study of semiotics is the answer to all of this. Semiotics is the study of signs and symbols and their use or interpretation. Triangular shapes are typically associated with harmful sharp objects; knives, shark fins, sword, scissors and razors which may often be quite intimidating.
Incorporating the theory of semiotics within your logo design work is certainly a step that only expert logo designers consider. Learning and sharing this allows others to know that you are an expert in your field and your have pride in being a problem solver through logo design.
Discover the best logo design books that can elevate you as a logo designer.