What do logo design specialists do differently?
Whether you're wondering how to chose the right designer for your project, or making a decision on your budget, there are many things that need to be considered.
For those who are also thinking about specialising as a logo designer, look no further.
In this post, you will discover what logo design specialists do differently from other graphic designers, as well as why logo design specialists are good at what they do.
Practice Daily & Efficiency
Within the subject of graphic design, there are many creative fields to be pursued; visual Identity (logo design), marketing and advertising, user interface, publication, packaging, motion, environmental and illustration.
However, a specialist decides to focus on one of these areas, going Into great lengths to understand the particular field.
When designers make the choice to specialise, they allow themselves a lot of time to improve their skills. Just like anything else, logo design is a craft that takes hours and years of practice. Designers who first have an interest in logo design, may realise how highly skilled the craft is, and eventually may decide to specialise as a logo designer.
Working on any type of craft daily, is crucial for anyone. Whether it’s a client project, personal project or challenge, logo design specialists tend to work on their craft daily on a consistent basis. This can be clear from the body of work they produce, possibly highlighting a huge comparison to other designers who are multi-disciplinary.
Due to their devotion, logo design specialists generally discover new techniques that others may not. Gridding in logo design is crucial when making any form of logo. Mathematics and logo design can sometimes come hand-in-hand, especially when making very complicated logo designs.
2D, isometric and custom grids are almost always considered before a logo design specialist starts creating. Additionally, The Golden Ratio/ Golden Section/ Golden Spiral, is also another form of guidance that specialists may use. These grids aren’t a ‘must’ but logo design specialists know the right time for the application of grids.
Further more, specialist logo designers also tend to do more planning than creating.
Failing to plan, is certainly a plan to fail when working on logo design projects. Many graphic designers who aren’t specialists commonly read a creative breif and start creating right away. Logo design specialists highly avoid this. In fact, they don’t always start designing on the first day.
Planning is always important. Creating mood boards can be considered the extra mile for some, but specialists aim to understand what problem it is they are solving. Logo design specialists have come to a realisation that they are not just logo designers, but problem solvers.
And what do problem solvers do?…
They aim to understand the problem at hand, and plan every possible solution that could be the answer. In addition to mood boards, they may spend several hours creating a semantic tree, as well as brainstorming all the relevant ideas. Specialists also tend to sketch out logo designs before using their computer.
The extra steps that logo design specialists take, allow the project to be a lot more effective, due to their careful planning and consideration. As a result, logo design specialists typically tend to spend lest time designing and more time discovering.
Study & Learn
By now, you are probably aware of the depths logo design specialists go when working on projects. Not only do they study and carry out research when working on projects, but also within their own time.
It’s common to see a logo design specialist crazy over logos. They have a real devotion to what they do, and you may probably see this throughout.
Logo design as a subject goes many years back. Logo design has a great history, especially with many great designers such as Paul Rand, Saul Bass, Massimo Vignelli, Tom Geismar and Ivan Chermayeff. The logo designs these men have produced were timeless and still relevant to this day.
logo design specialists today, understand this, and often study the works produced by these great designers. Whether it’s through books, videos or courses, logo design specialists go another step further by investing in resources that can improve their craft.
Almost like a collectable, logo design books are extremely valuable to logo design specialists. Books enable inspiration from great logo designs done in the past. Logo design books are also a benchmark for the quality of great logo design. Logo design specialists who posses these books, typically create timeless and simple logo designs, which you can see through their own body of work. This is because logo design specialists are aware of what makes a good logo design (click here to read more) and what has worked/ not worked in the past.
Further investments by logo design speciliasts are made, and are put towards online courses/ products. The era of online learning is like never before, which is great for graphic designers who feel the need to learn and work from their own home. These resources can be accessed for free from great content producers online, such as The Future (On YouTube). However, the higher value content can also be purchased from many platforms such as The Future (website), Skillshare and Domestic.
These are all resources that logo specialists tend to purchase in order to improve their skills daily.
Consistent Body of Work
When a client is seeking for a designer to work on a particular project, of course they won’t hire someone who hasn’t done something similar…many times over.
Logo designers specialists are good at what they do because they have put in the hours and years to work on their craft. Whether it’s a personal project or client work, this all plays apart into making them better designers. This is also shown through a consistent body of work produced.
Regardless on what platform you look at, a logo design specialist will have a clear, consistent and beautiful body of work. Typically containing unique and timeless logo designs, over and over again.
Hiring a specialist logo designer is the safest option when it comes to a logo design project. They know exactly what they are doing, and how to approach problems that need to be solved. Additionally, hiring a logo design specialist should be considered an investment rather than a cost. A logo design can have a greater impact on a business than people may think - read more about it here.
Thankfully, websites such as Fiverr, highlight the contrast between ‘people who make logos’ and logo design specialists. These type of platforms make it clear why clients should consider investing in their businesses with greater consideration.
Due to the typical low pricing, platforms such as these, may lack logo design specialists who carry out crucial techniques when working on logo designs. This can impact the potential of a business in the long run. If you are someone considering purchasing from fiver, have a read through this post - Should I Purchase a Cheap Logo?
Further more, clients who tend to go for a ‘cheaper’ option, are very likely to not be pleased. A logo design is like an outfit for a business, it is the first impression that a business will give off to all their stakeholders.
Would you wear a $30 suit, to a $1M dollar businesses meeting?
The answers is probably no.
Everywhere a business is seen, it is making an impression on their audience. Especially, if it’s the first impression, a logo design can be a make or break moment when purchasing from a business. To understand more, have a read through How a logo design can impact the sales of a business
It’s no surprise that clients may reach out to another logo designer, wanting a new logo due to the failure of the previous project. This is a common scenario and can be avoided when the realisation of hiring a logo design specialist is key. To read more about this, click here.