A vibrant, youthful and powerful visual language was the aim. An identity system that would be function across multiple forms of media was fundamental. In addition, the identity needed to be recognisable amongst competitors.

The Gameblok symbol emphasizes the togetherness and unique community at the heart of Gameblok’s vision. The company aims to build a community that have a passion for gaming, to thrive in competitive scenarios such as friendly, casual and tournament gaming. The letter ‘G’ was taken from the word ‘Gameblok’, with a combination of d-pad buttons taken from a typical gaming controller.

Gameblok’s CEO’s wanted to sway away from the typical use of red for gaming. The colour lime green was presented as a unique solution. The colour symbolises achievement and progression as it would be necessary due to the competitive nature of their gaming audience. In addition, also being aware that the platform will be and application, it was compulsory for the icon to stand out amongst all the others.