LionTech is a company that owns an application enabling users on a apple computer, to use windows operating software.
Lion-Tech needed a new logo as the previous one lacked simplicity and wasn’t memorable. The new logo encapsulates simplicity, appropriability and memorability. It was also crucial for the logo to be functional at small and large sizes.
Once reading the brief, It was understood that a simple geometric logo would be the solution for this problem. After making several sketches, one of many were chosen and developed further to come to life. The golden ratio was necessary for this logo as it had useful geometric circles that can be used through out the logo design process. The logo also had to work at large sizes as well as small, as it would eventually be placed on a very tall building
Within the brief, it was emphasised that the reliability of the brand was shown through their identity in the simplest form. One way this was solved was through the use of colour; blue symbolising safety, black symbolising professionalism and white showing honesty and clarity.
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