A collection of my insights

For a logo design to be used for years to come, it needs to follow fundamental logo design principles. Learn what actually makes a logo design functional by understanding the core principles that are needed to be followed.

Discover how a ‘simple’ logo design can impact a business. 3 Main reasons why logo designs need to be simple.

Social media platforms are increasingly used by more and more brands every day. The question of ‘Is social media still effective?’ especially as a designer is always being asked. Discover the importance of growing your following as a designer.

A good logo can easily be identified through the likes of Nike, Apple and McDonalds. But what are the 3 elements they actually all use within their logo?

To create timeless and beautiful logos that endure, trust and creative freedom are crucial. I believe in giving your brand my best, and that often means having the freedom to explore creative ideas and design concepts. If you're reluctant to trust in the design process and prefer a more rigid approach, it may not be the right fit for my design philosophy.

Speaking at my first design conference in Dallas Texas. I was invited by Circles Design Co, to speak on the topic 'How to make a logo'. Which consisted of my 3 phase approach; theory, practical and implementation.